Evaluation and communication of the social impact of CAIS Magazine in Portugal

Development of a report to measure the impact of an initiative by Associação CAIS, an association with the objective of contributing to the overall improvement of the living conditions of socially and economically vulnerable people in situations of deprivation, exclusion, and risk.

Development of a report with the characterisation of the profile of the vendors of the CAIS Association with insights to be converted into an advertising campaign carried out by the association.
CAIS is an association with the objective of contributing to the overall improvement of the living conditions of socially and economically vulnerable people in situations of deprivation, exclusion and risk.

Objectives

Exploratory analysis and validation of data gathered by CAIS over the past few years;

Descriptive analysis of the vendors’ profile against the data gathered by CAIS;

Enriching the analysis with data from external sources (NUMBEO).

Project Manager

Tech Lead

Maker

Nuno do Carmo

Inês Braizinha

CAIS Porto Coordinator

CAIS Coordinator of Communication, Marketing and Fundraising Office

Results

A report presenting the analyses carried out was delivered to CAIS and served as the basis for an awareness campaign launched to celebrate the 25th anniversary of CAIS.

To read the report of the project carried out, click on the pdf above.

Metrics

Use of insights presented in the report in an advertising campaign conducted by CAIS.

Impact Measurement

Insights featured in the report were used in the December 2020 CAIS advertising campaign.